A plain-English accessibility check for online shops

Find out what’s stopping customers from buying, and how to fix it, in two minutes.

You built a store customers love. Around 70% of US accessibility suits in 2025 targeted online shops, and roughly two-thirds of the businesses sued had revenue under $25M.

Fixing what we find removes the problems that lawyers’ letters cite most. No automated check makes a store safe, and we say so.

Those suits usually cite ordinary problems: prices some shoppers can’t read, an Add to cart button some can’t find. Our free check shows you which problems your store has, in words you can forward to your developer.

Sources: UsableNet. Full list below.

Check my store for freeSee prices

Two minutes. No card, no jargon.

Showing the US version. Switch to UK.

Accessibility gradeDMany serious problemshearthandhome-example.com, 3 pages

A shop owner opening a cardboard parcel at his desk, laptop beside him.

Written for you, and easy to forward to whoever looks after your theme.

30

pages checked in the full report ($199), with a picture of every problem

Does this apply to you?

Almost certainly. Most shops share the same handful of problems.

WebAIM found 95.9% of a million home pages failed automated WCAG checks in 2026. WCAG is the accessibility standard courts and regulators reference: the yardstick a complaint would measure your store against.

Most stores use a theme and a few apps; the same handful of problems show up everywhere.

Source: WebAIM Million 2026.

The three we find most often

  1. Two hands holding a phone to photograph a pair of cups on a table, the cups showing on the screen.

    Product photos with no description

    Software that reads pages aloud says “image, image, image”, so the shopper leaves. One short line per photo fixes it.

    Critical

  2. A blank white swing tag hanging by a cord from a dark red sweatshirt.

    Prices you can’t read

    Light grey on white looks stylish and fails the readability check. The fix is usually one line in the theme.

    Serious

  3. A hand holding a bank card while the other hand types on a laptop keyboard.

    Checkout fields with no label

    A hint inside the box is not a label, so reading software says “edit text”, autofill guesses wrong, and the order stalls.

    Serious

What this means for you: If your store runs a standard theme, it very likely has at least one of these; that is normal, and each one is fixable.

What we sell

We are an audit, not a widget.

An accessibility widget, also called an overlay, is an add-on that promises to fix a site with one line of code. We don’t sell one. We check your store, tell you what’s wrong in plain words, and show you how to fix it in your theme.

Widgets did not stop the suits

Nearly a thousand 2025 suits named sites that were running an accessibility widget. The FTC fined an overlay vendor $1M in 2025 for claiming its widget made sites compliant.

EcomBack; FTC

What this means for you: a widget sits on top of the page; the problems are in the theme underneath, and that is what a complaint would measure.

What it costs others

Suits are rising, most hit online shops, and most of those shops are small.

Four figures, each with its source, so you can weigh this yourself; nothing here is legal advice.

  • 3,117

    website-accessibility lawsuits were filed in US federal courts in 2025, up 27% on 2024

    Seyfarth Shaw

  • 70%

    of US digital-accessibility suits in 2025 targeted e-commerce sites

    UsableNet

  • 2 in 3

    defendants were not large: roughly two-thirds had revenue under $25M

    UsableNet

  • $4,000

    minimum per violation under California’s Unruh Act

    Cal. Civ. Code §52(a)

  • What this means for you: being small doesn’t keep you off the list, but the fixes are cheap, and the next section shows why.

The good news

It’s usually one template fix.

Your theme owns every product page, so fixing the template once fixes every product page with it. Most of what we find lives there, not in your products or your photos. That removes the problems lawyers’ letters cite most; it does not make a store safe, and we say so.

Before

A light grey price on a white page: stylish, and unreadable for many shoppers.

An Add to cart button that is only an icon, so reading software announces “button” and nothing else.

After

The same price in a darker grey, after one line changed in the theme’s colour settings.

The same button with the words “Add to cart” attached, so every shopper, and every reading program, knows what it does.

What this means for you: You don’t need to understand any of this. Forward the report to your theme developer, or follow the steps yourself.

How we help

Three steps: you start it, and we do the rest.

Everything runs automatically and arrives by email, and nobody asks you to book a call.

  1. Step 1: You ask for a free check

    Type in your shop address, and we load your home page, one category page and one product page. Your grade and the three biggest problems reach your inbox within 24 hours, free of charge.

  2. Step 2: You get the full fix list, $199

    We check up to 30 pages, including cart and checkout. Every problem comes with a picture, plain words on why it matters, and fix steps for your platform, plus one re-check after your fixes.

  3. Step 3: You keep it fixed, $29 a month

    Theme updates and new apps can bring problems back. We re-check your store every week and email you when something new appears, and you can cancel any time.

The prices in full, and the bundle

Pricing, refunds and terms

Accessibility Audit: the full fix list

$199

One store, in your inbox within 24 hours.

  • Your grade and every problem we find on up to 30 pages, each with a picture
  • Plain words on why each one matters, and fix steps for Shopify, WooCommerce, Wix, Squarespace or a custom site
  • A web page and a PDF, so you can forward it to whoever looks after your theme
  • One free re-check after you fix things
Get the full fix list: $199

Monitoring: weekly re-checks

$29a month

Starts this week. Cancel any time.

  • We re-check your store every week
  • An email when a new problem appears, for example after a theme update or a new app
  • Your report refreshed every week, so it is always current
  • Fix what is new yourself, or forward the email to your developer
Start weekly re-checks: $29 a month

Audit + 3 months of re-checks

$249

Saves $37 on buying both

  • Everything in the Accessibility Audit, within 24 hours
  • Three months of weekly re-checks, starting the same day
  • Fix, re-check, and go into the busy season knowing it stayed fixed
Get audit + 3 months: $249

How we check

The same standard, the same checker, every time.

This is how we work, what we rely on, and what we don’t promise.

The standard

We test against WCAG 2.2 AA, the current version of the accessibility standard courts and regulators reference. A complaint would measure your store against the same yardstick.

The checker

We run the same open-source checker big companies use, on every page, the same way each time. The same problem gets the same verdict on every store.

The sources

Every figure on this page is sourced and dated, so open the list below and check us yourself.

What we don’t promise

The FTC fined an overlay vendor $1M in 2025 for claiming its widget made sites compliant. We make no such claim. Nothing on this site is legal advice.

Automated testing covers roughly 30–40% of the standard: the parts a machine can decide reliably, which are also the parts lawyers’ letters cite most. We can’t judge whether a photo description is meaningful, or whether your checkout makes sense read aloud.

FTC

Sources for every figure on this page
  1. UsableNet, 2025-12: 2025 year-end digital accessibility lawsuit report
  2. UsableNet, 2025-07-09: 2025 midyear accessibility lawsuit report
  3. WebAIM Million 2026, 2026-02: The WebAIM Million: an accessibility analysis of the top 1,000,000 home pages
  4. Seyfarth Shaw, 2026-03-25: Federal court website accessibility lawsuit filings bounce back in 2025
  5. Cal. Civ. Code §52(a), in force: California Civil Code section 52 (Unruh Civil Rights Act damages)
  6. EcomBack, 2026: Annual 2025 ADA website accessibility lawsuit report
  7. FTC, 2025-01-03: FTC order requires online marketer to pay $1 million for deceptive claims that its AI product could make websites compliant

Step 1 of 3

Start with the free check.

We look at your home page, one category page and one product page. Your grade and the three biggest problems reach your inbox within 24 hours. No account, no card, no calls.

Check my store for free

Two minutes. No card, no jargon.

The interior of a small clothing boutique with garments on rails and hats on a shelf.

Steps 2 and 3, when you want them: the full fix list, then weekly re-checks.

Hands at a laptop beside an open notebook on a tidy desk.

Every finding comes from the same open checker, so the same problem gets the same verdict on every store.

Who runs this

Run by an AI agent, on purpose

Accessibility Grade is run day to day by an AI agent. It finds shops, checks them, writes the report and the email, and answers your reply. That is why the price is fixed, the report arrives in hours, and nobody asks you to book a call.

The service is owned by Wolfgang AI (KvK 91178401), a company in the Netherlands. A named human owner is accountable for everything the agent does, including every email it sends. We say this plainly because you should know who you are dealing with, and because EU rules require it.

If something is wrong, write to us: a check you didn’t ask for, an email you want stopped, or a finding you disagree with. A person reads that inbox.

hello@accessibilitygrade.com